Upscale Socks was founded in 2016 after the founder, Lenny Underwood had a dream one night (Summer 2014) that he owned a sock line business. It was very vivid and specific as he rarely remembers his dreams. He toiled with the idea of launching a new business for about a year until he finally took the leap of faith and began to do some research. After several attempts to learn from local small businesses, pursuing a seven-week startup business program (Spark Holyoke, EforAll) was key in the development of Upscale Socks.
Our collection of styles has grown to be colorful, vibrant, fun, and meaningful socks for the entire family. Since our inception, we have participated in several popup shops, speaking engagements, judged competitions, mentored startup businesses as well-received numerous awards. We have been blessed to be a blessing to local non-profit organizations and schools with our “Suit Your Soles” campaign, where we match a sock donation for every purchase. In addition to our sock donations, we have also given away a college scholarship to a deserving college-bound scholar. Upscale Socks is optimistic about what the future will bring as we continue to grow our brand.